get to know us
Why we are the best at what we do
361° world is a truly integrated marketing and communications company. The platform provides end-to-end solutions through their group companies, ranging from planning to execution, across multiple media and entertainment spectrum.
A full service media and entertainment company
CORE OFFERINGS
Our role involves sourcing and selecting optimal media platforms for a client’s brand or product to use. The essence of the company is to determine the best combination of media to achieve the objective of reaching out to the RIGHT AUDIENCE, at the RIGHT TIME and through the RIGHT MEDIUM. Our media buyers have a striking ability, mixed with wide-ranging experience to get you maximum return on your media investments.
Leading businesses are increasingly implementing our services as a means of efficiently and effectively managing specific complex business tasks. A team of people with specialized expertise who work together to develop and promote best practices in their area of responsibility. We provide subject matter guidance to the rest of the enterprise, or may deliver tangible business services.
We provide unique and functional approach to keep your brand the focus of attention. The core objective is to provide communication solutions and look at best means to keep your brand in consumers mind. Our agency approach breeds creativity and differentiation. We specialize in finding just the right communication solutions to meet your marketing goals.
“Digital marketing clubbed with digital technologies is disrupting the media market with a great speed and hence it is becoming imperative to create unique and effective media marketing plans. We at 361° provide various and differentiated promotional techniques, deployed to reach target customers via digital technologies.
The company takes digital initiatives inclined towards creating new technologies or methods with an objective to effectively reach out to the target audience. At the same time, creating entities to bridge the gap between the service provider and advertiser.”
We provide all the digital services including Website Development, Content Creation, Google -SEO/SEM, Social Media Management, Influencer campaigns, E-Commerce, Digital PR and AI Solutions.
361° has been associated with film marketing for more than five years. The key role is to provide fully integrated marketing solutions, right from development to campaign execution, inducing the audience to come see the film. We also provide a comprehensive end-to-end distribution solutions for making a movie available for viewing by an audience. The company determines the theater release distribution strategy for the film and also sets the release date and other matters.
With the proliferation of Media, it has become very important to devise media strategies with the objective to innovatively reach out to consumers. We have a dedicated New Media team, developing and finding new and innovative ways of Advertising, in such a way that the potential customers can’t ignore them.
We are developing the Tech Lab which will help clients connect with the audience with new-age AI-based tech also AR & VR.
SUBSIDIARIES / ASSOCIATES
Key Verticals
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An INS accredited, ‘Advertising & Marketing’ Full Service Agency, with specialisation for Corporates, Retails and Film Promotions for any clients across India and overseas.
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Theatrical film distribution for movies across Bollywood, Hollywood and regional films.
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For the first time in India, the iconic launcher of messages, brands and products. An exclusive tie-up with U.S. based company, War Machine Inc.
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India’s first fully integrated OTT exchange, where all the advertiser and publishers transact. The company will bridge the gap between the advertiser and the service providers, going beyond metros.
OUR EVENTFUL JOURNEY SO FAR
We have come a long way since 2013. Here are some of our Key Highlights:
A 361°CREATIVE WORK SHOWREEL
- Started operations as an electronic media owner with significant investments in a TV channel.
- Invested in the form of P&A for the first home production of Mithun Chakravarthy film Enemmy.
- Co-produced the movie Enemmy.
- Acquired Sunflower marketing and advertising, then a 33-year old, INS accredited advertising agency for mass media planning & buying and ventured into Bollywood with 3 co-productions.
- Forayed into film marketing and promotions.
- Co-produced the movie Jal.
- Diversified into film distribution by acquiring stake in White Lion, an established second generation player in the film distribution business.
- Co-produced the movie Charlie Ke Chakkar Mein.
- Started adding further value to clients’ businesses via outcome based consulting services in association with knowledge partner (KPMG) and software partner (Oracle).
- Produced the movie The Silence.
- Co-produced the short film The Playboy Mr. Sahani.
- Launched the iconic brand Gun Brando. An exclusive tie-up with U.S. based company, War Machine Inc.
- On Board at Planet Marathi Services Pvt Ltd as Strategic and knowledge Partner for their Marathi OTT platform
- Launched successfully World First Marathi OOT Platform: “Planet Marathi”
- Launched Akshay Kumar’s first clothing brand “Force IX”: across India
- Launched UNILIGHT INSURANCE BROKERS PRIVATE LIMITED: Motor, Health and Life Insurance services
- Co-produced Hindi Feature Film-“Pyar Hai Toh Hai”, new talent Karan Hariharan, son of Legendary Singer Hariharan
- Conceived and Created Anthem Song for Mahindra Tractors
Key Differentiators
What Makes Us Unique
Creating brands that breaks through the arched media clutter to be that one extra step outside the circle.
EXPERTISE
Led passionately by Domain Experts with diverse industry connects
EXPERIENCE
Partnered and worked with prominent brands across multiple sectors and consumer segments
RESOURCES
Access to the right resources
– Knowledge Partner –KPMG
– Software Partner –Oracle
– Industry tools, research, software
EDGE
Expertise+ Experience + Resources = 361 Degree EDGE
MEET THE CORE
MANAGEMENT TEAM
The Leadership team collectively holds responsibility for the achievements of the company and driving respective business to the zenith of success. Each member comes with their share of powerful reputation in the industry and bring with them their share of expertise.
Arun Tyagi
20+years
Arun Tyagi has over two decades of experience in Media and Entertainment. One of the very few who has seen all facets of the industry that is Media Sales, Planning & Buying and Corporate.
Before starting his entrepreneurial journey Arun held key decision making roles at renowned brands like Reliance ADA Group, GroupM, Dainik Jagran, Times of India and Amar Ujala.
Arun has also forayed into movie production, which has won various accolades. He has made films like Jal, Ennemy, Charlie Ke Chakkar Mein and Marathi film The Silence
Bhupesh Upadhye
30+years
Over three decades of expertise in Marketing, Brand Planning, Strategic Media/Digital Planning/E-commerce management. Bhupesh expertise worked with multiple categories such as FMCG, Banking, Insurance, E-commerce, Consumer electronics, and Real estate. Bhupesh also helped to launch two start-up companies: Krishna Dairy and Ganpati Herbals Care Pvt Ltd.
Bhupesh worked Previously with GroupM (founder member of setting up Mediaedge CIA in India & Head of CTG Verticals), Lintas India Ltd, Carat Media Services, R.K.Swamy, Trikaya Grey, and worked with Zydus Wellness Ltd as Marketing Head. Bhupesh has managed the Strategic Media Planning and buying for top-notch MNC/India companies including- HUL, ITC Food Ltd, IPL, Raymonds, Marico Industries Ltd., HDFC Standard Life, Cadbury India Ltd., Pidilite India Ltd., Asian Paint, Nivea India Ltd, Honda Motors, Times Now etc.
Himanshu Shah
15+years
With over 15+ years of experience in the Entertainment & Corporate Industry. Himanshu has expertise in Producing and Post-production Television, Films, Events, TVC’s. Worked with various brands and networks like The Walt Disney India Limited, Viacom 18, Star TV, Zee Network, Times of India, Netflix, Amazon Prime and brands like Godrej, Mahindra, TATA, Hershey, ICICI, Yes bank, Audi, Reebok and PSUs like HPCL, BPCL, IOL, SBI and Income tax department of India many more.
Himanshu has been an official producer for Multicam Mega Events such as Supersonic GOA, Sunburn Goa’, Lakme Fashion Week, and OnePlus music festival with KattyPerry and Dua Lipa.
Himanshu has edited the film which Best Short Film for Filmfare 2022, Screen Awards and many more for “Sorry Bhaisaab”,
Additionally, Himanshu is the proud producer and founder of ABOUT MEDIA LLC, a production house based in Los Angeles.
Mohd Moidul Islam
8+ years Digital Expert
Meet Moidul, an accomplished digital marketing expert with over 8+ years of experience in the world of Digital Marketing.Moidul has worked for top brands and developed Digital Strategy, Analytical, Website Development, Digital Buying, Performance Marketing, SEO, Social Media Marketing, Influencer marketing, event promotions etc.
His mission is clear – to provide you with the right strategy and a meticulously crafted plan, enabling you to pursue your business goals with unwavering confidence.
Moidul’s digital expertise will help you to navigate the ever-evolving landscape of marketing, ensuring your business reaches new heights.
Shantanu Kumar Dev
25+years
Gaurish Pathare
22+years
Some of our Brands
they trust us
We are committed to providing our customers with exceptional service while
offering our employees the best training.
361° World
SOME OF OUR MOVIES
- All
- Film Produced or Co-Produced
- Film Marketing and Distribution
Work With Us
CAREER
We at 361° World are always looking for marketing and brand experts with big hearts and enormous talent. 361° World believes in collaborating with senior talents who have a spark for Entrepreneurship. Moreover, we believe in nurturing new talents those who have dreamt off being in media and entertainment sector. We provide them with a platform to succeed in their respective domains.
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