get to know us
Why we are the best at what we do
361° world is a truly integrated marketing and communications company. The platform provides end-to-end solutions through their group companies, ranging from planning to execution, across multiple media and entertainment spectrum.
A full service media and entertainment company
CORE OFFERINGS
We provide unique and functional approach to keep your brand the focus of attention. The core objective is to provide communication solutions and look at best means to keep your brand in consumers mind. Our agency approach breeds creativity and differentiation. We specialize in finding just the right communication solutions to meet your marketing goals.
Our role involves sourcing and selecting optimal media platforms for a client’s brand or product to use. The essence of the company is to determine the best combination of media to achieve the objective of reaching out to the RIGHT AUDIENCE, at the RIGHT TIME and through the RIGHT MEDIUM. Our media buyers have a striking ability, mixed with wide-ranging experience to get you maximum return on your media investments.
361° has been associated with film marketing for more than five years. The key role is to provide fully integrated marketing solutions, right from development to campaign execution, inducing the audience to come see the film. We also provide a comprehensive end-to-end distribution solutions for making a movie available for viewing by an audience. The company determines the theater release distribution strategy for the film and also sets the release date and other matters.
Leading businesses are increasingly implementing our services as a means of efficiently and effectively managing specific complex business tasks. A team of people with specialized expertise who work together to develop and promote best practices in their area of responsibility. We provide subject matter guidance to the rest of the enterprise, or may deliver tangible business services.
“Digital marketing clubbed with digital technologies is disrupting the media market with a great speed and hence it is becoming imperative to create unique and effective media marketing plans. We at 361° provide various and differentiated promotional techniques, deployed to reach target customers via digital technologies.
The company takes digital initiatives inclined towards creating new technologies or methods with an objective to effectively reach out to the target audience. At the same time, creating entities to bridge the gap between the service provider and advertiser. “
With the proliferation of Media, it has become very important to device media strategies with an objective to innovatively reach out to consumers. We have a dedicated New Media team, developing and finding new and innovative ways of Advertising, in such a way that the potential customers can’t ignore them.
SUBSIDIARIES / ASSOCIATES
Key Verticals
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An INS accredited advertising agency, with specialisation in marketing and promotion for theatrical releases of films, across media.
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An ISO 9001:2015 certified company, providing services ranging from syndicate research, P&A investment in films, production, content syndication and retail distribution.
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A communications and brand solutions creative agency, building brands and crafting compelling brand stories. Our strength lies in the ability to combine strong strategic thinking with refreshing and relevant communication that provides tangible business solutions.
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Theatrical film distribution for movies across Bollywood, Hollywood and regional films.
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For the first time in India, the iconic launcher of messages, brands and products. An exclusive tie-up with U.S. based company, War Machine Inc.
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India’s first fully integrated OTT exchange, where all the advertiser and publishers transact. The company will bridge the gap between the advertiser and the service providers, going beyond metros.
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A digital media agency providing quality digital solutions. We offer direct response advertising solutions that grows your brand and drive results. We believe in the philosophy of digitally crafting brand stories.
361° Experiences
We have come a long way since 2013. Here are some of our Key Highlights:
Our Eventful Journey So Far
- Started operations as an electronic media owner with significant investments in a TV channel.
- Invested in the form of P&A for the first home production of Mithun Chakravarthy film Enemmy.
- Co-produced the movie Enemmy.
- Acquired Sunflower marketing and advertising, then a 33-year old, INS accredited advertising agency for mass media planning & buying and ventured into Bollywood with 3 co-productions.
- Forayed into film marketing and promotions.
- Co-produced the movie Jal.
- Diversified into film distribution by acquiring stake in White Lion, an established second generation player in the film distribution business.
- Co-produced the movie Charlie Ke Chakkar Mein.
- Started adding further value to clients’ businesses via outcome based consulting services in association with knowledge partner (KPMG) and software partner (Oracle).
- Produced the movie The Silence.
- Co-produced the short film The Playboy Mr. Sahani.
- Launched the iconic brand Gun Brando. An exclusive tie-up with U.S. based company, War Machine Inc.
Key Differentiators
What Makes Us Unique
Creating brands that breaks through the arched media clutter to be that one extra step outside the circle.
EXPERTISE
Led passionately by Domain Experts with diverse industry connects
EXPERIENCE
Partnered and worked with prominent brands across multiple sectors and consumer segments
RESOURCES
Access to the right resources
– Knowledge Partner –KPMG
– Software Partner –Oracle
– Industry tools, research, software
EDGE
Expertise+ Experience + Resources = 361 Degree EDGE
MEET THE CORE
MANAGEMENT TEAM
The Leadership team collectively holds responsibility for the achievements of the company and driving respective business to the zenith of success. Each member comes with their share of powerful reputation in the industry and bring with them their share of expertise.
Arun Tyagi
20+years
Arun Tyagi has over two decades of experience in Media and Entertainment. One of the very few who has seen all facets of the industry that is Media Sales, Planning & Buying and Corporate.
Before starting his entrepreneurial journey Arun held key decision making roles at renowned brands like Reliance ADA Group, GroupM, Dainik Jagran, Times of India and Amar Ujala.
Arun has also forayed into movie production, which has won various accolades. He has made films like Jal, Ennemy, Charlie Ke Chakkar Mein and Marathi film The Silence
SHIVI CHOPRA
15+years
Shivi comes with a rich experience of over a decade in the media industry and has worked with premier channels like CNBC-TV18, CNBC Awaaz, CNN-IBN and IBN7. His last stint was with Bloomberg TV India, as Business Head.
He has an extensive and diverse experience in the field of Marketing, Sales, Communications and Original Content Curation. During his time at Bloomberg TV, he was honoured with “Outstanding Brand Leadership Award’” at the Brand Slam Awards and “50 most talented CMOs” at CMO Council.
Shantanu Kumar Dev
25+years
Gaurish Pathare
22+years
Anurag Jain (CA)
11+years
Anil Bhardwaj
19+years
AJAZ KHAN
22+years
Ajaz Khan has over two decades of experience in Broadcast TV space in the areas of generating revenues from ad sales to inventory management and ad sales support functions. Ajaz has worked with renowned brands like MTV, SAB TV, Zoom (Times Group) and B4U Television.
Some of our Brands
they trust us
We are committed to providing our customers with exceptional service while
offering our employees the best training.
361° World
SOME OF OUR MOVIES
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CAREER
We at 361° World are always looking for marketing and brand experts with big hearts and enormous talent. 361° World believes in collaborating with senior talents who have a spark for Entrepreneurship. Moreover, we believe in nurturing new talents those who have dreamt off being in media and entertainment sector. We provide them with a platform to succeed in their respective domains.
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